Femchat

1. Understand the purpose behind influencer marketing

The first and foremost step to influencer marketing is to understand the purpose behind spending.

What can be the goals for the fashion eCommerce brands behind influencer marketing?

Brand awareness
Social media engagement
Content backlink for both content marketing & SEO purpose
Sales

Based on what is the purpose, the fashion eCommerce brands need to work on researching the fashion stylists and influencers.

2. Research on the Authentic Fashion Influencers

The eCommerce brands initiate with the research on the best fashion stylists and influencers on Instagram and even the fashion blogs that are popular among the people.

They research and analyze whether the fashion influencers are sharing genuine product feedback and even how many people are engaged with their posts on Instagram and other social media pages.

As there are various accounts with fake followers, the fashion eCommerce brands put in extra efforts to find out

Are the fashion influencers consistent? If yes, how much?
How much active are they in terms of increasing social media engagement?
Do they get genuine engagement or it’s just fake?
What brands do they promote more often?
And, much more

This research and analysis take a few months because the brands need to understand whether the influencers are worth their investment and target audience or not.

3. Shortlist the best for their eCommerce brands

Once, the research is done, the fashion eCommerce brands work on shortlisting the ones that are able to meet their analysis needs and even budget.

4. Discussing the brand products & deals with the influencers

The shortlisted fashion influencers are then considered to be contacted via sending them the email or direct message on their social media pages.

Well, it is not something that the brands will connect with the fashion influencers and the campaign will get started. This process of contacting the influencers and following up with them takes a healthy amount of time.

Even, there are calls made by the fashion eCommerce stores to help the influencers understand the products and discussing the deals between both the parties.

5. Agreeing upon the terms & conditions

Once, the discussions are done with the influencers, the online fashion store surely has the terms and conditions. So as the influencers.

So, it needs both the parties to agree to the terms and conditions applied by both of them.

6. Finalizing the ones that seem more profitable

So, the ones that meet the brands’ requirements and even the terms & conditions, they finalize the influencers for their campaign.

7. Sending them the free samples

Once, the campaign has been started, the online fashion brands send out the free product samples to fashion stylists for a review.

8. Time for the Product Review

Once, the samples are received by the influencers or fashion stylists, they start using the product.

The influencers get the look of the products received by the online fashion stores and get the high-quality pictures clicked.

The fashion stylists start sharing product reviews on their blogs, YouTube channels, and social media profiles. This may take a few days to weeks.

9. Paying them for the product feedback

Once the review is published, the digital fashion store releases the payment.

Well, not always, the influencers charge some amount for the product review. But, the well-known ones surely do.

But, there is no price range for this. Any fashion stylists can charge anything.

10. Tracking the ROI

The next task for the fashion eCommerce brands is to measure the results received from the influencer marketing.

The influencer marketing takes place for certain events such as product launch, store launch, etc.

So, it is the most important step for the brands to see how much traffic visits and conversions are there due to the investment in the influencer marketing campaigns.

11. Enjoying the fruits or learning the lessons

Almost after a month or so, the fashion eCommerce brands come to know whether they have seen an improved ROI on influencer marketing or not.

If yes, it is time to celebrate and consider the same influencer for their next similar influencer marketing campaigns.

But if not, then the lesson needs to be learned based on the mistakes happened.